Types of Press Releases

Press releases are often lumped together as one single tool in PR writing or publicity. However, there are many different types of press releases, all with their own rules, formats, and other subtle differences in how they convey a message to members of the media. Some examples of types of press releases include general news releases, launch releases, product press releases, executive / staff announcement news releases, expert positioning press releases, and event releases. Here’s more on those six types of press releases:

General News Releases – General press releases are what most people think of when they think of press releases. A general press release simply includes news that needs to be disseminated to members of the media in the hopes of media coverage and exposure. For example, a general news release might be used if a company runs a contest, wins an award, or has some other general news about the company, organization, person, or website.